I receive a lot of request on how to build a great client list. As we all know that building a client list is not new. But what has changed a great deal is how to build a client list. I always recommend having a system in place for every aspect of your business. Your goal is place your list building on autopilot.
Having a great email campaign is one way to have clients at your fingertips and with hitting submit, you can send information to your clients and anytime from anywhere. So building a client list is one of your businesses largest assets. For me, I treat my business list like a business all on its own. I look at it like a entity, and my baby.
But one problem is that EVERYONE can reach people with a simple click click of a button. The market has become saturated, the pond has become over fished. More and more our challenge as business owners is leveraging virtual communication in a smart way that brings in new business, builds trust, and quality relationships.
Work your list building like a system, and not in pieces and it best to grow your list using a combination of strategies that promote periodic burst AND steady growth. Don't allow shortcuts or "magic pill", or a quick trends to take the place of a well thought out system.
I built my list on several streams like podcast, videos, blogs, call-to-action messages on my website, organic search listings, and a few others. So make sure to look for ways to build your list that are in a combination and not just one thing over another.