How To Build An On-Line Presence

October 18, 2017


Facebook, Instagram, Pinterest, Linked In, etc. there are so many social media platforms how do you know which one is the best for your business? Also, what's the best total strategy for a complete package when it comes to your businesses' on-line presence.  Depending on if your business is a B2C (Business-to-Consumer) or a B2B (Business-to-Business) will depend a great deal on what is the best social media platform for your business. The key is to build a Total Presence On-Line. The goal of your on-line presence should be to educate and build trust with your customer.  So let's get started with understanding which platform is best for you.


Blogs-This is absolute the best place to start for building trust through your content.  A blog makes content production, syndication, and sharing so easy.  I have also found that the search engines love blog content also, which means when you write a blog post with some great content, you are attracting your ideal customers to you.


Social Media-Build a rich profile with social media platforms and depending on your customer base B2B or B2C, will have a great deal that determines what is the best social media platform  Facebook is more for B2C, while Linked-In is the best for B2B.  Make sure that your message on your social media profiles, also reflect the same tone and context for your website.


Reviews-Rating and reviews sites such as MerchantCircle, Yelp and CitySearch have become very important for customers making a decision about what business to utilize on an upcoming visit or what store to shop in.  Make sure to check out your reviews with Google, or other search engines.


White Papers-Every business should have a well-developed core story that's documented in the form of white papers or an ebook.  This content must deeply dive into what makes your firm different, what your secret sauce, how you approach customers, and why should they chose your company.


FAQ's-Information packaged in this format also goes a long way with building trust and educating potential prospects.  



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