7 Ways to Keep Your Clients Happy

October 31, 2017

 

 According to Forest Research, it costs five times more to find a new customer than to retain a current customers. Sometimes, small changes have a big impact on how customers perceive the quality of your service and make the difference between loyalty and high churn rates.

 

1.  Call them regularly-Communication makes everything easier. Schedule periodical calls with your customers to share updates about how things are going and to ask how happy they are with your services on a scale from 1-10, 10 being best. If they do not give you a 10, do not ask why but ask what it would take to make it a 10. If they give you a 10, ask what they particularly appreciate.

 

2.  Create Valuable Content-Share new market insights, your opinion on the matter, and opportunities that your clients might not be aware of yet. Generating valuable content shows that you are on top of your game and improves brand awareness. Clients will also be likely to share your content or recommend your services to their connections based on publicly available content.

 

3.  Become An Authority In Your Field-Your should always strive to be the best company in your market. If people see your business as a leading brand in the market, they are much more likely to stick to you. They have confidence in you because the consensus confirms that they already have one of the best providers.

 

4.  Reply to Emails Promptly-You should always reply to your emails within 24 hours. If possible, within one hour. It is much more effective to reply saying that you received an email and that you will reply as soon as possible instead of waiting several hours and responding with a long detailed email. Quick response times show that if something important comes up you are always on top of your inbox.

 

5.  Value Your Clients Point-Of-View-You should always reply to your emails within 24 hours. If possible, within one hour. It is much more effective to reply saying that you received an email and that you will reply as soon as possible instead of waiting several hours and responding with a long detailed email. Quick response times show that if something important comes up you are always on top of your inbox.

 

6.  Be Realistic and Don't Overpromise-It is better to under promise and over deliver. On average, unhappy customers share their experience with 20 people or more while satisfied customers share their experience with three or four people. One way to avoid the nay-sayers is to set realistic expectations from the get go and take on only clients that are happy with that.

 

7. Add A Personal Touch- Adding a personal touch to the relationship such as a hand written Christmas card or an email about your work anniversary. It shows that you care and enforces your position as the top of mind choice for your customers.

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