Women Entrepreneurs Know Your Numbers

December 4, 2017


For-profit companies exist to deliver products and services that generate revenues and provide a profit for the benefit of the owners. Revenues, costs and profits are the basic financial components of operating a business. They are the details that show on a company's income, or profit and loss, statement. To continue as an ongoing enterprise, a company must generate sufficient revenue to cover its costs and earn a profit.

Importance of Revenues

Revenues are sales or gross receipts your company generates from fees it charges for services it renders or products it sells. These revenues are classified as operating revenues, because they come from the main business your company engages in. Revenues that come from gains on sale of assets or interest earned on investments are considered non-operating revenues. Revenues are the top line on an income statement. Without revenues, your company must tap other financing sources, including loans or equity issuance, to fund its activities.


Your business incurs a number of costs. First, it incurs a cost of goods sold or services delivered. This cost includes raw materials or wholesale inventory, supplies and direct labor. Your company also generates operating expenses, or selling, general and administrative expenses. These include, but are not limited to, marketing, rent, utilities, salaries, training and meals and entertainment. Additional costs include interest on any debt financing and income taxes.

Cost Importance

Your company, even if it is a home-based or virtual online business, must incur these costs in order to deliver its products or services. As the owner or manager, you must pay people to perform duties that you either cannot or do not have time to do. You must market your business to find and attract customers. You must pay for the phone you use to call, the computer and Internet you use to write and connect. The only way your company will not incur costs is if it is dormant and not operating.


Profit is what remains after your company pays its expenses. Profits appear in three different areas on the income statement. Profit refers to gross profit, operating profit and net profit, although it most often refers to net profit, which is also called net income. Gross profit is what remains after deducting your company's cost of goods sold from its total revenues. Net profit is the last number shown on the income statement and is therefore sometimes referred to as the "bottom line" number. Calculate net profit by subtracting all company expenses including cost of goods sold, operating expenses and income taxes from total revenue.

Profit Importance

Profit is very important, because this is what you funnel back into the business as retained earnings to pay for business expansion. If your company only breaks even, meaning it has a net profit of zero, or has a net loss, it must access other funding sources to remain in business. Without profits your business will eventually fail. For more weekly tips sign-up for our ezine



Please reload