1. More effective-Email marketing is much more effective than social media (for customer acquisition) because you have more control over your audience than you do with social media. Social Media is very important as part of the whole picture for your marketing system. One big advantage is the ability to build a great relationship with your prospective clients. Remember, people do business with people they know, like or trust.
2. Measurable-There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole. A lot of email marketing software allows for split testing of your emails. As A/B testing comes from direct mail, it should go without saying that A/B testing in your email marketing campaigns is essential. A/B testing can reveal a great wealth of data about your subscribers. Do they generally respond better to tempting subject lines such as “Free”, “20 percent off”, or “Now on Sale”? Or, are they more open to a softer intro, maybe informing them of what to expect in your email. All these things can be tested, measured, learned from and improved upon.
3. Cost Effective-Constant contact, MailChimp and others can be used for a very low to no cost. So, you can normally reach up to 500 contacts for up to $20.00 with most of the lower entry level email servers. Most other advertising is so much more expensive and like we stated earlier, a lot harder to measure the results. With email marketing, you got the results rather quickly so you can measure the results and make adjustments within minutes. Ready to get the most from your business? Sign-up for a dose of weekly free business resources on scaling your business to the next level.