Looking for Visibility? Do Podcast Really Work?

April 30, 2018



The number one reason must businesses fail is lack of visibility.  One way that will give your business more exposure is creating a Podcast.  Podcast have grown in recent years and is a great way to bridge that gap from brand awareness to buyer.


1. Traffic generation-Let’s cover the obvious one first: Podcasting can help you reach new audiences.One main source of traffic we receive is from our Podcast-Scaling Up To 8-Figures. I’ve asked hundreds of new members to our site, “Where did you first hear about us?”Seven times out of 10, it’s the same answer: the Podcast.When we launched our show in March of 2017, our total website traffic climbed 46 percent in just four months.  Podcasts deliver traffic better than almost anything else I’ve encountered except for Video.  People seem to either want to Visual or Audio


2. Build real relationships with your audience- When I meet new people, them seem to feel as if they already know me because of my Podcast.  The subjects we discuss on business and the mistakes I have made makes the audience feel like I understand and can relate to them. Of course we all know people purchase from people they know, like or trust and a Podcast builds all three.


3.  Conversion-The beautiful thing about Podcast is it turns passive listeners into active buyers.  One must for this to happen is ensuring that your Podcast if relevant to your target market.  Have one subject build off another, this will build the anticipation from one to the next.  This of course is one of the secrets to building a following, and becoming a person of influence in your circle.  Make sure that your Podcast has a unique name and make sure it's consistent. Our Podcast has been one of the main ways to building our brand awareness, that has turned into traffic conversions.  Ready to get the most out of your business?  Sign-up for a dose of free weekly business resources to scale your business to the next level.


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