One of the Biggest Reasons Your Business Should Have A Podcast...

January 11, 2019


New year and this is the best time to level-up your business marketing.  What better way than to start a podcast for your business.  Our podcast Scaling Up was rank #10 as one of the best business coach podcasts by Feedspot.  According to recent google trends, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement.


Many of the most popular podcasts fall into the categories of either business, news, sports or self-help. They have become a place where listeners go to gain knowledge and grow. For experts and industry leaders, podcasts offer a unique experience to provide valuable, in-depth information to their audience. Beyond short-form content like social media or blog posts, a podcast's long-form format allows you to cultivate a deeper relationship with your audience and grow your reach to new listeners at the same time.


So what is the biggest reason your business should have a podcast? Podcast allow you to directly connect with your audience and successful podcasts are rarely scripted and only lightly edited. As such, the host's personality has a chance to shine through in a seemingly unfiltered way. Much like video, podcasts are one of the quickest ways to build personal connections and trust between a host and an audience. At a time when we have endless options for all of our purchasing decisions, trust is essential to building brand loyalty, and giving people a voice and a personality to connect to your brand helps to foster that trust. Podcast also will quickly build your brand personality and your brand promise.  People purchase from businesses or people they know, like or trust and what better way to bridge this gap than with a podcast.  Ready to scale-up your business? Make sure to sign-up for the latest resources in scaling up your business.


Please reload