1. Email is owned by you.
Whether is social media or some other platform that you interact with your audience. Email marketing is the only platform that you own and your have control of audience. The importance of this is quite simply if you have a favorite and it goes out of business, so does your connection.
2. Reach mobile customers.
Did you know some people don’t use desktops and laptops any longer?An increasing number of people use mobile devices exclusively. If you aren't marketing on mobile, you're not reaching these potential customers at all. Email marketing also works with other mobile devices. In many cases with mobile phones e-mail marketing would be the only way to communicate and reach out to potential new customers.
3. It's an effective way to keep customers informed.
Email marketing isn't something marketers do just because they can and it's easy. The tactic is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores. This goes beyond coupons.
4. It's easy to customize and integrate into other marketing tactics.
It's easy to customize and integrate into other marketing tactics.The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the marketer, email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more.
5. Email marketing is inexpensive.
To sum up the best reason to use email marketing: It's easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don't have to take my word for it. A joint study from from several different email marketing firms found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
The point of all this is that email may be an old tactic, but it remains a vital one. It's relatively easy to get started with email marketing, so there's no excuse for business owners to not be taking advantage of the tactic. Sign-up for how weekly resources on how to become a Million-Dollar Entrepreneur