Not being clear on what their business is, who they are marketing to, and what they are selling. You must have an effective way to talk about all three of these areas or you'll stay at the same level for years doing the $10.00 - $100.00 an hour activities in your business instead of the $1,000 - $10,000 an hour activities. You will never reach higher levels and enjoy the true freedom of being a Million-Dollar Entrepreneur.
THE #1 REASON YOUR CUSTOMERS WILL BUY FROM SOMEONE ELSE:
1. They can't understand what your business is all about.
THE #2 REASON YOUR CUSTOMERS WILL BUY FROM SOMEONE ELSE: 2. They aren't clear if your marketing to them?
THE #3 REASON YOUR CUSTOMERS WILL BUY FROM SOMEONE ELSE:
3. They don't trust that you are your products will deliver the results they're seeking.
In order to make a connection with your market you must ensure that:
1. Clarity is key
2. Simplicity is not optional
3. Gaining your customer's trust is imperative
HOW? How do you demonstrate to your potential clients that your method or process is actually going to work, they will get desired results, or (here's the big one) you're actually worth the pricing you're charging?
Getting clear on these three questions is the very best way to show your best potential clients what to expect from you, which goes a long way in building trust.
We've created an offering based on this exact need in our favorite clients. When they were writing the copy on websites, or were looking for blog topics for their editorial calendar — they struggled difficult to answer some of the basic questions, like who they were writing to, or what they wanted their dream clients to do once they'd landed on their website. We began implementing our 8-Figure Brand Builder, so our clients could understand who they were and how exactly they helped their people, while they went about doing, making, and building all the rest of their businesses.
EXERCISE FROM THE 8-FIGURE BRAND BUILDER
Our years of experience has shown to truly become a Million-Dollar Entrepreneur there are 8 Key Areas that are necessary. Today's post is from Business Assets (Great Brands Bring in the BIG BUCKS) The 8-Figure Brand Builder process — we send our clients through an intentional time of digging deep into who they are, who their clients are, and what makes then unique in their market place.
If you're still in that phase where you think you know what you're doing, but you struggle to explain it in simple sentences, today's post is a great place to start.
So take this brand test and score yourself between 1-10, (give yourself 2 points for each area your currently have in place for building your brand) 1-3=Below Average, 4-6= Average, 7-9= Good, and 10=GREAT
THE 8-FIGURE BRAND BUILDER EXERCISE: DEFINING WHAT 8 AREAS OF BRAND BUILDING-DO YOU HAVE THE FOLLOWING IN PLACE?
1. Anchor Statement- Do you have an Anchor Statement? Your go-to description
2. Brand Awareness-Do you have Brand Awareness? Brand Logo, Design, Font
3. Unique Brand Proposition-Do you have Unique Brand Proposition? What is about what you do, or how you do it that makes it unique, distinct, and special. What sets you apart?
4. Brand Personality-Do your have a Brand personality? It is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
5. Brand Promise-Do you have a Brand Promise? Brand Promise is an extension of a company's positioning. If you think of positioning as the fertile ground that allows a brand to germinate, grow and thrive, the brand promise is a brand's fruit—it's the tangible benefit that makes a product or service desirable.
6. Brand Story-Do you have a Brand Story? A Brand Story is why you do what you do.
7. Brand Leverage-Do you have Brand Leverage? A brand leveraging strategy uses the power of an existing brand name to support a company's entry into a new, but related, product category.
8. Brand Strategy-Do you have Brand Strategy? Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
This exercise is from one of our pages from Million-Dollar Entrepreneur Workshop. For more information