1. More On-Line Shopping
Our studies show mentioned that it found that 27 percent of US online shoppers subscribe to store or product emails in order to save money. This conclusion is backed up by recent data from other e-mail marketers that found 65 percent of consumers say email coupons are important when grocery shopping online.
Similarly, Shop.org reported 64 percent of US Internet users have printed a coupon from an email. Though consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The number of mobile coupons used is estimated to double over the next five years to reach 1 billion people. Email marketing is a good way to start reaching the growing number of online bargain hunters. The big brands are already using this tactic for that purpose.
2. Number of Email Users to Reach 2.9 Billion
In the third quarter of 2012, Facebook surpassed 1 billion active users. The current number is now 1.71 billion. That’s a huge user base, but still not as large as email.
Email is still the most widely used channel at 2.6 billion unique users worldwide. That number is expected to continue to grow, reaching over 2.9 billion by the end of 2019. Additionally, these email-first individuals tend to be more task-oriented online than the people who start their day on Facebook or Twitter. In other words, they are more likely to approach online interactions with the goal of finding deals, promotions, or new product information.When asked how often they use email vs social media, consumers clearly prefer email with 91% saying that they use email at least once per day.
3. Email Marketing Is Better For Getting Lead Generation
Keep your emails simple and minimal. Just as a crisp, pressed business suit sends a professional message, a clean, uncluttered email tells consumers that you are professional. If you can’t create a professional-looking email, look for professional-looking templates where you can fill in the blanks.
Be cognizant of your purpose. Each of your emails should have a clear goal such as educating your customer, asking for referrals or getting them to follow your company’s social media platforms.
Engage your email readers with content that is short and to the point. Wordiness and fluff have no place in email marketing campaigns. Reveal your purpose up front and talk about how your purpose relates to the customer to get a connection started. Choose large fonts in an easy-to-read style. Your readers may be people who constantly read while they’re on the go or they may have poor eyesight. You’ll want them to be able to read and scan the email quickly.
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